Try using a small additional icon/s or visual reference in addition to the main image – keep it as simple as possible, but capturing more use case associations.Compare using an icon that subtly describes your main use case, vs one that is more branding-oriented – however, try to stand out from your competition.Use different background colors or the color of your icon itself – an easy way to start testing.
![appicon co appicon co](https://www.ernst-mosel.de/wp-content/uploads/2014/08/APPICON-1000x1000.png)
![appicon co appicon co](https://ipod.item-get.com/img/13/09/ios6-ios7-appicon-07.png)
![appicon co appicon co](https://www.a-vr.co.uk/wp-content/uploads/2017/04/cropped-A-VR_AppIcon.png)
Yet, understandably as the most manifest representation of your company's brand, there sometimes exists a resistance to changing the "company's brand." Your app's icon can be one of the most high-impact components of converting app store visitors into installers, especially in the Google Play Store, where your screenshots don't show in search results.